Many companies include an about us page on their website, but the truth is that those pages rarely attract many clicks. As a result, those links take up valuable space within the navigation and distract from what visitors are really there for, which is to find out about products and services.

The home page is the ideal place to include some ‘About Us’ content. Think of the home page as a company overview, highlighting your key products or services, case studies and company information, such as a brief background overview, team profiles and accreditations.

You can even launch your new business venture with one-page website design. The links in the navigation can guide visitors to different sections on your home page, finally leading them to a contact form to drive enquires. Gorilla 3PL used a combination approach.

Although we label our content blocks in such a way as to describe their ideal use case, there’s no reason why they can’t be used for other tasks. One such example is the USP block.

USPs – Unique Selling Points – are often shown on websites as a quick way to communicate why a particular product or service should be trusted. They are usually presented in rows and can include links to other pages for more in-depth explanations.

In the case of Gorilla 3PL, we used the USP block to showcase the family of companies that fall under the Gorilla brand.

What would a website be without a blog? The answer is: Static.

Search engines such as Google love blogs. Why? Because they show that a website is constantly active and therefor worth a look. That’s as long as the blogs are updated regularly enough and contain great content.

Regularly updated blogs that target service & sector-related keywords will help your website attract new users, increasing brand exposure and enquiries. So, wether you opt to call it a Blog, News, Insights or something else, make sure you take advantage of the Posts area in WordPress to publish regular updates.